COPYRIGHT RESERVED
BOTH FOR TEXT N PIX.
Chapter 24
BOTH FOR TEXT N PIX.
Chapter 24
Dear Family and Friends:
We have had the pleasure of
welcoming our elder daughter in law Rajbir on a two day visit to Mumbai. With
both her sons in University, she has closed the house in Toronto and moved back
to Jakarta. Her Banvas is over, as she says. She met the larger family at the 5th
birthday of our grand niece, Naisha, daughter of Sofia n Vineet. The rain Gods
were kind enough to bestow generous rains upon Mumbai city but did not disrupt
her visit. She is now in Delhi to be with her parents.
Now, let us come back to the Forbes
Group, post Khandwala’s death.
I recall asking a UK director of
Forbes, in the days following Khandwala's death, as to what will happen to the Group. His answer was: The Group will survive but it will be changed.
Sure enough it was changed.
We were all apprehensive whether
Tata’s will choose a Forbes Group person to be the successor. Or if they deputed a Tata director, who would
it be. We all lent support to Dilip
Madan as the Forbes Group’s heir apparent to the Chairman’s job. Madan moved
himself to Chairman’s corner Office.
After some days of suspense, word
came through that Dr. Freddie Mehta would be the new Group Chairman.
Since the Chairman’s corner office
was occupied by Madan, Dr FAM made a virtue of necessity and carved out an office
suite for himself by taking up the space used by Raja n Ghadhiali n his Accountants. A new office was
built for Raja; but Ghadiali and the Accountants moved to the 3rd
floor. Neighbours again!
Devoo, the good friend that he is,
floated a proposal to take me on the Board of GNP, albeit as HR head for GNP.
The Vice Chairman of GNP, a Tata director sent for me to persuade me. I told
him that it was a smaller job and I would take my chances with the new
Management.
After Dr Mehta had settled in, I
briefed him on the role of HR in the Group. He was candid enough to say that things
change. And change they surely did. By way of background, in those decades,
Tatas did not have any significant central HR Function. The function was
present in varying strengths in different Tata Companies. Those were the days
of the late JRD Tata when large Tata Companies were kingdoms in themselves.
The business of Eureka Forbes was a
bumpy ride. Nemmie Josiah was running the business and not leaving any elbow
room for Akhil. Also the sales force was not fully attuned to payment by
results. By now Madhav Kale had joined as CFO and Madhav Joshi as GM
Engineering.
It was in these circumstances, that
one fine day the Chairman summoned me and told me that I would be Director
in-charge of Eureka Forbes and Akhil and his Team shall report to him through
me. It is quite probable that some ‘well
wishers’ had put this idea forward to him.
Since Akhil was at his wits’ end,
he accepted this with a smile. He was agitated about Nemmie not leaving any
space for him in the main-line business of Vacuum Cleaners. I advised him to
take ownership of the AquaGuard business and have some results to show for his
effort. The product had been launched but was languishing. In the initial stages a few hundred units
were sold. But sale of AG had to be shut down due to many complaints reaching
the Chairman and also Bombay House. They
regarded this as a nuisance product.
Akhil was again left without a product.
I then suggested to Madhav Joshi to
run a survey of the installed units and see what lesson the data provided. It
took some time, but the survey established that many of the Units were out of
order. The good news was that the Units that were in working order, they were
producing good quality water. We were encouraged that we had a good product but
had to debug the quality issues. Obviously E’Lux had handed an untested product
to us and we had to do the hard work.
I led a delegation of Akhil and
Madhav Joshi and Dr Rao who was the expert on “water “ to the AG factory at Hyderabad. Along with Mr. Rao, the Factory Manager, we methodically
developed remedial measures for each of the quality problems. Mr. Rao was v constructive about it and set to
implement the same. It helps if your career depends on the product.
We also sensed that unlike Vacuum
Cleaners, AquaGuard will need a strong ‘After sales service’ and we tasked
Madhav Joshi to set up Service Infrastructure.
Sometime in 1984, Nemmie Josiah
left the country and Akhil got charge of the thriving Vacuum Cleaner business.
The AG sale had been re-launched, but
complaints kept cropping up. The Chairman again stopped sale of AG. Akhil was
less than enthusiastic about the product and was willing to let the product
die. I had the conviction that good drinking water was a crying need in India and
AG will have a large market. Therefore I was keen not to let the product die.
After some more debugging of the product and strengthening of the Service
organization, the Aquaguard business started to expand. We did have some more hiccups along the way,
but AG plodded along.
I do regard my self as the
Godfather of AquaGuard and feel proud of the fact that Eureka Forbes’
successive Managements have taken this product and the Company to great
heights.
The direct sale model of business
puts a lot of emphasis on Salesman and his motivation. Therefore Eureka Forbes
would have periodic ‘award’ functions to honor high performers who were
achieving ever growing milestones. The purpose was both to reward high
performance and to promote the spirit of competition not only among the
salesmen but also their Branch Managers n Regional Managers.
When a company is in the growth
period, %age growth seems meaningless. Akhil and I would set some growth
targets for the next quarter and they would be overtaken by a mile.
It was therefore in fitness of
things that we should recognize the performance of the President. Therefore at
each Annual Conference of EFL, which was a mega prize distribution ceremony, I
would carry a silver salver for the Chairman to present to Akhil to great
applause.
At the introduction of the
Chairman, a private businessman got us
to market a plastic tub washing machine of French design. He had set up
a small unit in Hyderabad to manufacture these units. They were effective but
not very sturdy and after a while the business petered out.
Photo Gallery follows.
Pls forgive any caption errors
But do please point out the errors.
.....oooooOOOOOooooo.....
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Rajbir, aka Venus with Vineet n Amrik Singh ji |
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Naisha's 5th birthday |
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Naisha, in pink, with her cousins, l-r Rishik, Ranveer n Harsimran our Future Generation |
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Dr FA Mehta with us at a Company function |
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Dr FA Mehta and Mrs. Katy Mehta at a Forbes Group Conference (photo cropped due to deterioration) |
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Notice of my appointment as Director in charge of Eureka Forbes |
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AquaGuard - an older model still going strong at the Golf Club |
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A later day pic of an award Ceremony at EFL. Akhil is at right. His successor, and current Ex Vice Chairman, Suresh Goklaney is at left. |